The online casino industry has been growing in popularity over the years. It is considered as one of the most lucrative and fastest growing industries across the world, and currently, over three thousand online casino platforms have been launched across the internet. Many more will continue to emerge as time passes.
While the advancement of technology played a tremendous role in the growth of the online casino industry in Canada, several reasons also come into play to ensure its continuous growth in the coming years. One of them is digital marketing. The online casino industry is a very competitive sector, and this should be expected as the industry is known to be worth billions of dollars. There are always new online casino marking their entrance to the industry every year just to get a piece of the pie being shared in the industry.
Online casinos are so numerous on the internet that you almost can’t decide on the platform you should use for your favourite games. Some even go as far as registering for an account in different platforms just to get the best of both worlds as the industry is extremely competitive, with one platform aiming to get ahead of the other. Online casinos strive to stay ahead of each other by getting creative with their marketing tactics to attract new players across the globe. One of the most common tactic used by online casinos in Canada are bonus offers, which can be in the form of sign-up bonuses, matched deposits, or free spins.
In this article, with the help of CasinoScout.ca we will be covering a few of the methods Canadian online casinos employ for marketing their platforms to attract new players.
Bonuses & Promotions
During the emergence of online casinos in the 90s, there wasn’t much home to write about and people easily lost interest in it as there was only a few games available to gamblers. However, as technology advances, online casinos also started improving, but not many people was interested in it at the time as they felt it wasn’t all that better than the games offered by the luxurious physical casinos. To draw the attention of gamblers, online casinos then started offering bonuses and promotions to new and existing players. Imagine getting back 50% of your first deposit, or being given 20 extra free spins in your favourite slot game. To gamblers, the bonuses means that they will be able to play their favourite casino game for a longer period of time than before.
Players are always in the market for a new online casino market to join. They all want to get the best of the best, and one of the many ways they decide on which online casino to settle for is by reading blogs. There are blogs dedicated to the online gambling industry, like talking about the latest news in the casino world, the logic in gambling, tips and tricks, or reviewing online casino platforms. Many online casinos have also been setting up blogs to keep their players engaged as well as attracting more from the internet.
There are billions of people using social media platforms. In Canada, over 89% of the country’s population have social media accounts. To gain their attention, Canadian casinos usually opt for popular social media platforms Facebook, Twitter, Instagram, and Reddit to advertise their services. They also use the social media to communicate with their audience and get them engaged in the latest bonuses and promotions available.
Search Engine Optimization (SEO)
SEO has been quite relevant in all industries hoping to attract customers for services and products. The online casino industry is no exception as many online platforms seek to get on the first page of a search engine. A higher ranking means more traffic, audience, and conversion rate. Using tactics from SEO has proved to be pivotal for online casino industry.
There are many tools being used by Canadian casinos to attract players, the aforementioned ones are only few of the most popular ones being used. There’s still email marketing, celebrity endorsements, sports teams sponsorships and many more.